Gellert Toth is a marketing science leader with over two decades of experience in the pharmaceutical and biotech industries. More importantly, he is a data scientist at the core who uses predictive models frequently to solve important business problems. He believes that empirical methods are often needed for an organization to make decisions that impact revenue and profits, and the most competitive organizations use machine learning when deciding on how to segment and target their customers, and allocate their resources to achieve the best business results.
He is an advocate for individuals to learn regression and classification methods as well as non-supervised learning methods and is a believer in open source computing platforms such as R and Python. Since his work ventures into areas of computer science outside of statistical machine learning, he has been an avid user of Python.
He is a life time learner and holds a MS in Predictive Analytics from Northwestern University and a PhD in Health Sciences from Seton Hall University.